Yeah.

WRITE TO EXPRESS, NOT TO IMPRESS.

Great writers have always known that they are communicating to express, not impress. Ultimately, writers must impress their readers with their ideas, not their vocabulary, and a simple, direct vocabulary gets those ideas across more effectively.

Malcolm Forbes said it well:

"Pretense invariably impresses only the pretender."

This week, as you revise your drafts, look for places where you may have chosen fancier words in a conscious or unconscious attempt to impress your reader. Replace those words with words that express your meaning more clearly.

CREDITS: http://www.manageyourwriting.com/2007/10/this-week-write.html

---

That's it ;)